ADVERTISING VS. PUBLICITY

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ADVERTISING VS. PUBLICITY

You want to market your company — now what?

While many people jump straight to advertising, we think we have a better solution. A solution that is not only cheaper, but also packs a bigger bang. Publicity.

Often “advertising” and “publicity” get confused and interchanged. Here are three main differences: paid vs. free, guarantee vs. gamble, self-promoted vs. reporter-promoted.

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Company Spotlight—LightGabler LLP

Featured in Ventura County Star.

What prompted you to start your own business? Desire to have a smaller boutique firm focusing on employment law needs on the management side, to have more control over client service, stronger relationships with clients and a more hands-on approach to mentoring our junior attorneys.

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Company Spotlight—Myers, Widders, Gibson, Jones & Feingold LLP

Featured in Ventura County Star.

What prompted you to start your own business? I always knew I wanted to study law. My first job out of law school was working in the Ventura County District Attorney’s Office. One of my colleagues, a man named Omer L. Rains (who later became a state senator), left to start his own private practice. In 1971, he asked me to join him, and we founded the law firm Rains & Myers. At first, we handled primarily criminal defense and divorce cases as well as civil litigation and business matters.

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Cash Buyers on the Rise: How to Compete

Published on June 20, 2014, in Santa Barbara News-Press House & Home.

In this new world of cash offers, how can buyers with only a down payment complete?

The best thing to do is to get pre-qualified and pre-approved for a loan in the right price range before making an offer. If buyers can tell the seller they are pre-qualified and pre-approved for the loan they need, it usually increases their ability to complete against cash offers.

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Marc Fleischman sworn in as Montecito Rotary president

Publicity on Noozhawk.

Santa Barbara lawyer Marc Fleischman is the 2014-2015 president of the Rotary Club of Montecito, a chapter of the world-wide service organization Rotary International.

Mr. Fleischman—the founder and principal in the Law Offices of Marc E. Fleischman, a law practice limited to corporate, commercial, real estate and international matters—was sworn in as president in July and will serve through June 2015.

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Conway Family Wines premieres three new spring wines

Publicity on Noozhawk.

Conway Family Wines, a local family-owned and operated winery, will premiere three new white wines this spring.

In July 2011, the Conway Family opened the Deep Sea Wine tasting room on Stearns Wharf. The Conways produce estate- and locally-sourced wines under the Deep Sea and Conway labels.

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Village Properties joins exclusive global real estate community

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Village Properties joins exclusive global real estate community

Publicity on Noozhawk.

Village Properties Realtors, Santa Barbara’s largest independent real estate brokerage, recently affiliated with the United Kingdom’s Mayfair International Realty.

The partnership will allow Village Properties to better market properties to European investors, through Mayfield’s strong ties to European media outlets and key real estate bloggers.

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Laura A. Reiland named partner at Northrup Schlueter

Publicity in San Fernando Valley Business Journal, Ventura County Star, Los Angeles Daily JournalThe Acorn, and Noozhawk.

Laura A. Reiland has been named a partner at Northrup Schlueter APLC, a full-service law firm in Santa Barbara, according to founding partner Linda L. Northrup and partner David S. Schlueter.

Ms. Reiland previously worked for the firm as a senior associate along with Sarah Jane Robinson and Ana Estephan.

Ms. Reiland focuses on the areas of construction defect litigation and general liability defense, representing builders, general contractors and subcontractors.

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Renee Grubb receives United Way award for service

Publicity in NoozhawkSanta Barbara News-Press House & Home, and CASA Magazine.

Renee Grubb, real estate agent and co-founder of Village Properties Realtors, was honored by United Way at the nonprofit’s 91st Annual Awards Dinner.

Ms. Grubb was recognized for her outstanding leadership, direction and support as United Way’s 2013/2014 Community Campaign Chair. Through her leadership, United Way was able to recruit volunteers, donors and advocates in order to deliver services that positively impact the lives of thousands of Santa Barbara County residents.

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Michael S. Martin named Super Lawyer Rising Star 2014

Michael S. Martin, an attorney at Myers, Widders, Gibson, Jones & Feingold LLP, was named a 2014 Southern California Super Lawyers Rising Star by Super Lawyers magazine. This is the second year in a row Mr. Martin has received this distinction.

The Southern California Rising Stars list recognizes top, up-and-coming attorneys who are either 40 years of age or under, or who have been practicing law for 10 years or fewer. Each year, no more than 2.5 percent of the attorneys in the state are selected for this honor.

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Santa Barbara Chamber Orchestra comes home to Lobero Theatre

Publicity in CASA MagazineMontecito JournalSanta Barbara Family LifeSanta Barbara News-Press, and Santa Barbara News-Press Scene Magazine.

The Santa Barbara Chamber Orchestra, a critically-acclaimed chamber orchestra that has performed well-known classical repertoire and hosted world-class soloists since 1978, will return to its home in the Lobero Theatre after the theatre underwent almost a year of renovations.

The Lobero Homecoming Celebration Concert is scheduled for 7:30 p.m. on Tuesday, May 20 at the Lobero Theatre on the corner of Anacapa and Canon Perdido streets.

Music Director and conductor Heiichiro Ohyama will lead the chamber orchestra in Mozart’s last symphony, Symphony 41 “Jupiter” K551 in C Major, followed by Beethoven’s Symphony No. 3 “Eroica” Op. 55.

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