Celebrating Pacific Coast Business Times' Who's Who in Professional Services with superstar Brooke McDermott, our client and managing partner at Ambrecht & McDermott. Rock on, Brooke!
Check out Paint & Coatings Industry today to see how TEX•COTE® is working with KALOS, one of the largest commercial property developers in Mexico.
Read online here: https://www.pcimag.com/articles/105272-mexico-buildings-are-coated-to-last
Mexico Buildings are Coated to Last
October 1, 2018
Some of Mexico’s largest commercial properties are being built and refurbished for the ages with the help of Textured Coatings of America, Inc.
Continuing its international expansion, the Los Angeles, California-based Textured Coatings of America, Inc. is working with the Monterrey, Mexico-based KALOS on a wide variety of new construction and maintenance projects. KALOS is one of the largest commercial property developers in Mexico.
KALOS has elected to use the full suite of TEX•COTE® products for its massive new industrial parks. The sprawling projects incorporate KALOS’ preferred method of construction, which is concrete tilt-up wall construction. In concrete tilt-up wall construction, the walls are poured flat on the ground and then lifted to their final upright position. All interior exposed steel is being primed with TEX•COTE® METAL-PRIME™ PRIMER, then coated with TEX•COTE® COOLWALL® SUPER-COTE™ in Bright White to provide a clean white high-gloss finish.
The exterior walls are coated with patented TEX•COTE® COOLWALL SUPER-COTE, while the exterior metal is finished with the TEX•COTE® REFLECT-TEC® heat-reflective roof and metal wall coating system, to reduce cooling costs and maintain a trouble-free, fade-resistant appearance for years to come.
To increase impact and chemical resistance, many surfaces are finished with TEX•COTE® CLEAR-GARD™, a two-component polyurethane top coat.
In addition to ongoing new construction, KALOS is now beginning to recoat millions of square feet of existing commercial buildings with these same products.
For more information, visit www.texcote.com.
By Textured Coatings of America, Inc.
In Concrete Decor: our client, Textured Coatings of America, and their "Revolutionary Concrete Product Cools Paws on the Dog Days of Summer"
Revolutionary Concrete Product Cools Paws on the Dog Days of Summer
The call came in from a government contractor who said his guard dogs were burning their paws on the scorching hot pavement. Was anything available to help cool off the outdoor concrete surface and spare the dogs’ pain?
Yes, replied the folks at Textured Coatings of America, Inc., they had just the thing. The premier architectural coating firm recommended and eventually provided to the contractor its revolutionary patented COOL-TEC® heat-reflective concrete and wood-deck coating, which can reduce surface temperatures by up to 50 degrees Fahrenheit.
Days later, the company received a hearty thank you letter from the contractor, who raved that, with the COOL-TEC® coating, the ground had gone from being too hot to touch to literally cool enough to walk on barefoot. It was saving the paws of their beloved and elite trained dogs, whose job required that they run the outdoor grounds.
The happy ending to this story led the folks at TEX•COTE® to begin recommending their COOL-TEC®product to all government agencies and other companies as well as residents with outdoor dogs, to help them solve the common problem of dogs damaging their paw pads on the unbearably hot grounds of summer.
Each year, animal-care experts across the country warn of the damage the hot pavement can cause to dogs’ paws. PetMD advises that, in addition to making sure outdoor dogs are kept hydrated and cool, “it’s essential to look out for paw pad burns on your dog or cat whenever your pet is let outside.”
COOL-TEC® is one of many patented architectural coating products in the extensive TEX•COTE® line. The company also offers its COOL-TEX® coating for garage floors, patios, walkways, balconies, ramps, recreational areas and aquatic centers. And its patented COOLWALL® System has the same effect on building exteriors. In an independent study, The U.S. Department of Energy determined the COOLWALL® coating is highly efficient at reducing absorbed infrared heat, thereby lowering cooling costs.
Founded 57 years ago, Textured Coatings of America, Inc., is a family-owned and operated industry leader in researching, developing and manufacturing technologically advanced sustainable architectural coatings. The Los Angeles-based company has covered some of the world’s most prestigious buildings and landmarks ─ everything from the iconic Hollywood Sign in Los Angeles to seven of the top 10 bridges in America, FAA control towers, college campus buildings, major retail centers, and homes from coast to coast. With manufacturing plants in Florida and California, TEX•COTE® products are distributed internationally.
Congratulations to our client, Jillian Lipinski, American Riviera Bank, Vice President, Business Development Officer, as a 40 under 40!
Congratulations to our client, Jillian Lipinski, American Riviera Bank, Vice President, Business Development Officer, as a 40 under 40! An honor given once a year by Pacific Coast Business Times to 40 outstanding individuals in our business community under 40 years of age.
Winner, winner: celebrating two clients, Barry Kurtz and Terri Hilliard Olson, 2018 "Trusted Advisor" recipients
We had the honor to nominate two outstanding attorneys this year to San Fernando Valley Business Journal's Trusted Advisor: Lewitt Hackman franchise attorney Barry Kurtz and Terri E. Hilliard Olson, Esq..
Of all nominees, Barry and Terri walked home with Attorney of the Year titles.
Congratulations to you both! Both awards are deserving. We shared the good news via social media on August 14th and 16th.
VOICE Magazine Friday, July 27, 2018
World Business Academy Files Suit: Diablo Canyon Nuclear Plant Exemption Challenged
From one attorney's dream to a law firm that has achieved the highest possible legal rating: this week, the Pacific Coast Business Times publishes the legacy our client, Lowthorp Richards, has made in Ventura County since 1913.
We are proud to announce our client, Textured Coatings of America, is coating the nation's second-tallest control tower!
By Coatings World 5.14.18
North Carolina Control Tower Coated with TEX•COTE®
The nation’s second-tallest control tower is under construction at Charlotte Douglas International Airport in North Carolina. Scheduled to open in 2020, the soaring state-of-the-art FAA tower is erected and is now being protected for the ages, with the standard-setting architectural coatings of Textured Coatings of America, Inc.
More than 700 gallons of TEX•COTE® products will cover the 370-foot-high structure. This includes water-based primer, TEX•COTE® 600 Smooth Coating, COOLWALL® Classic Smooth Primer and COOLWALL®SUPER-COTE™ Satin Finish ─ all going into covering the facility’s 69,000 square feet of exterior wall space.
“It’s an extraordinary structure and a huge project ─ which is pretty much what we do,” TEX•COTE® Spokesman Dick Barnes said. “It’s looking great. Everything is being done right, as we’d expect and as we guarantee, to keep the tower and the administration building well-protected for decades.”
Founded 57 years ago, the Panama City, Fla.-based company has protected the iconic Hollywood sign in Los Angeles, to giant bridges, college campus buildings, major retail centers and homes from coast to coast. It’s also previously covered control towers at international airports including Fort Lauderdale-Hollywood, Hartsfield-Jackson Atlanta, Orlando, Palm Beach and Memphis. Its next control tower project is scheduled in Tennessee.
Congratulations to our client, American Riviera Bank, on the grand opening of their Paso Robles branch May 16th!
Published by Paso Robles Daily News on May 8, 2018.
Grand opening to be held for new Paso Robles branch of American Riviera Bank
–American Riviera Bank opened a new, full-service branch in Paso Robles on February 26, 2018. They will be hosting a grand opening and ribbon cutting on Wednesday, May 16, 4-7 p.m., at the bank, located at 1601 Spring Street in Paso Robles. The new branch is American Riviera Bank’s first full-service branch in San Luis Obispo County.
The new branch occupies 4,957 square feet, features a large parking lot for customers, a drive-up teller, and an ATM. American Riviera Bank fully renovated the property’s interior and exterior to bring customers the best experience and service possible. In addition to serving customers with personal accounts, the new branch offers business, commercial real estate, agricultural, residential mortgage, construction and Small Business Administration loans. Please visit www.americanrivierabank.com.
We are happy to announce our client, HUB International Insurance Services Inc., has named VP of employee benefits!
Published by the Ventura County Star.
HUB International Insurance Services Inc. names VP of employee benefits
HUB International Insurance Services Inc. announced that Jason Herbison has been named vice president of employee benefits, bringing his 18 years of industry experience to the HUB teams in Westlake Village and Oxnard.
Herbison previously worked for LISI as a regional sales manager on the Central Coast. In his 12-year tenure with LISI, he was responsible for new sales, client retention and relationship management. Herbison’s duties consisted of training agents and brokers in employee benefits. Prior to working at LISI, Herbison held positions as an account executive for both Health Net and Blue Shield of California.
Herbison has established a reputation as an expert on the Affordable Care Act, consumer-directed health care, self-funding and other aspects of the employee benefits industry, according to HUB.
With offices throughout the United States and Canada, Chicago-based HUB International Insurance Services Inc. is a full-service agency offering homeowners, auto, property and liability business insurance as well as employee benefits and life and health.
Congratulations to our client, World Business Academy, for being chosen for the cover story of Voice Magazine!
Published by Voice Magazine
The World Business Academy: Taking Responsibility for the Whole
When it comes to “thinking globally” and “acting locally,” Rinaldo Brutoco, founder of the World Business Academy, has been working for 30 years to lead a global and local conversation about corporate and business responsibility towards “the whole” of society—particularly the environment.
“During the Thomas Fire and after the mudslide, thousands of people were left without power for days when the electrical grid system was damaged,” noted Brutoco. “Relying on Southern California Edison’s outdated and vulnerable grid leaves the region vulnerable to outages during extreme weather events.”
Their first goal is to close the Diablo Canyon Nuclear Power Plant. The Safe Energy Project has been working in coalition to demobilize the last nuclear power reactor in California, owned and operated by Pacific Gas and Electric, located in San Luis Obispo County.
Next up, to replace nuclear and fossil fuels, the Academy is proposing SBR3: The Santa Barbara Microgrid. “We must produce energy locally and use it efficiently. Southern Santa Barbara County is at grave risk of extended blackout because of our antiquated energy system,” explained Brutoco. “SBR3 stands for Santa Barbara Reliable, Resilient, and 100 percent Renewable—to get there we need to develop a microgrid that can operate even in cases of emergency to keep the lights on.”
Taking the plan statewide is the third prong of the plan. “Applying the promise of distributed energy production and use to the entire state of California, we can quickly and efficiently shift away from centralized energy production and toward a future where all communities make use of their rooftops and degraded land to create energy.” The Academy calls it The Clean Energy Moonshot. It’s a roadmap to achieve 100% renewable energy in California in ten years.
The Academy is no stranger to challenging the status quo for the betterment of the environment. In ongoing litigation against the State Lands Commission, the Academy is leading the effort to obtain PG&E’s consent to close the Diablo Canyon nuclear plant by 2025 with a 100 percent green energy replacement, and establish the first-ever environmental review of the plant. The case seeks to protect the California Environmental Quality Act at a time when the Federal government is backing off all environmental enforcement. The Academy’s commitment to social and environmental justice also lead it and its allies to obtain the closure of the Ellwood Peaker Plant in Goleta by the California Public Utilities Commission and the rejection of the Puente Peaker plant in Oxnard by the Energy Commission.
The Academy, with its international reputation as a leading think tank, has been bringing technical and legal know-how to the local effort to create a clean energy future in Tri-County communities. The SBR3 program – Santa Barbara Reliable, Resilient, Renewable – is the Academy’s four-year-old initiative to update the community’s power infrastructure with a modern grid that reflects the environmental values of our region and is able to provide us energy when we need it most, especially in light of recent events.
February 20th at the Belmond El Encanto, the Academy, along with County Supervisor Das Williams, representatives from the Montecito Planning Commission, the Santa Barbara County Division of Energy & Sustainability, and the Clean Coalition highlighted the need to put resiliency at the center of Montecito rebuilding efforts. Special focus was given to a proposed renewable community microgrid for Montecito to provide energy stability and resiliency in the face of the increasingly unstable climate.
“Facilitating the conversation between local government, key stakeholders, local nonprofits, and community members about the future of our local energy, the Academy hopes to create a better, more resilient local grid and a community more prepared for the challenges that climate change will pose,” concluded Brutoco. “California’s regulatory agencies are finally realizing that a clean energy future begins now, not tomorrow, so now is the time to act.”
The World Business Academy is a Santa Barbara-based nonprofit devoted to elevating the consciousness of people in the business community and encouraging business leaders to use their power and influence to take greater responsibility for the communities and the environment their work touches, has advocated for projects based on this perspective that address critical issues such as climate change. The group has been an outspoken advocate for mediating the effects of the change and for sustainable energy use.
Published by Noozhawk.
American Riviera Bank Opens Branch in Paso Robles
Company did a complete renovation on the building
American Riviera Bank's new full-service branch in Paso Robles opened for business on Feb. 26, furthering the bank’s commitment to serving customers in San Luis Obispo County.
The new branch, at 1601 Spring St., is American Riviera Bank’s first full-service bank branch in San Luis Obispo County.
The bank building was vacant when American Riviera Bank bought it in the fall. American Riviera fully renovated the property’s interior and exterior.
The new branch occupies 4,957 square feet, features a parking lot for customers, a drive-up teller and an ATM.
In addition to serving customers with personal accounts, the new branch offers business, commercial real estate, agricultural, residential mortgage, construction, and Small Business Administration loans with an experienced loan team.
American Riviera Bank had been operating from a loan production office headed by Neil Amarante, SVP/regional credit manager with Ann Hansen, vice president/commercial and ag banking officer; Paul Tognazzini, community relationship officer; Tyler Flesner, AVP/senior credit analyst; Emily Brush, credit assistant; and Nancy Enholm, residential loan processor.
The loan production team has moved to the new branch, joining Heidi Cummings, vice president/branch manager and her staff: Kirsten Goodwin, Michelle Brewster and Cindy Brennan.
American Riviera Bank expects to open more branches between Goleta and Paso Robles, offering customers expanded banking options and providing local employment opportunities.
Branches in Santa Barbara County are at 1033 Anacapa St., Santa Barbara, 525 San Ysidro Road, Montecito; 5880 Calle Real, Goleta. Visit www.americanrivierabank.com.
Published by Total Landscape Care.
NV Earth products introduce ISO hydraulic
Dynamics Green Products, a Southern California-based company, is preparing to launch the newest addition to its NV Earth line of high-performance, bio-based outdoor power equipment lubricants. The company says these new fluids can completely replace conventional petroleum in over 200 million pieces of equipment in North America.
“The human population consumes almost 4 billion gallons of crude per day; it’s absolutely staggering when you think about it,” said Dynamic Green Products founder Scott Porter. “Petroleum contaminants are spread into the air, water and food supplies every second of every day, which negatively impacts the health of all human beings and our planet’s ecosystem. We can do better, but it all starts with you, with me, with us making better choices.”
Made from renewable content that’s biodegradable, the company says NV Earth ISO Hydraulic fluid is compatible with mineral oil and is able to outperform conventional lubricants. The company says it has surpassed the most stringent OEM (original equipment manufacturer) standards, vane pump tests, dielectric safety requirements and the ASTM D943 turbine oil test for superior oxidation stability in the presence of water.
For those working for golf courses, municipalities, tree services, utility companies, forestry services, mining and construction companies, Dynamics Green Products says this lubricant is the responsible choice.
NV EARTH outdoor power equipment lubricants now include:
- ISO 32/46/68 Hydraulic bio-based oil: The company says this is a full synthetic, biodegradable and oxidatively stable with outstanding shear prevention with long interval drains. To fit all geographic applications, the company says it has a high VI, over 240C flash point and low pour point of -45C, and it complies with the EPA’s VGP (vessel general permit) and exceeds corrosion, foam, emulsion and elastomer compatibility requirements of the ISO (International Organization for Standardization).
- Bar and chain bio-based oil: The company says this is certified as nontoxic and is biodegradable, water-safe and produces no VOCs (volatile organic compounds) at high temperatures. It’s a proprietary blend of American-grown seed oils and performance additives that the company says deliver incredible lubricity, superior tack and lower bar temps.
- 2-Cycle Engine bio-based oil: The company says this reduces emissions and carbon buildup and is a high-performance synthetic formulation using renewable content. The company adds that it will prevent sludge, abate smell and smoke and maximize throttle response.
- 4-Cycle 10W-30 and 10W-40 bio-based oil: The company says this oil is made for larger equipment and is a full synthetic engine oil that extends drain intervals beyond OEM recommendations. According to the company, advanced metal protection is delivered through proprietary CLEAN BASE technology and high-temperature stability with enhanced anti-wear additives.
“It’s the biggest no-brainer option that every state and city should implement considering the immediate impact on safety and environment,” Porter said. “There’s no change in operating procedure, no changes to equipment and there’s no training required. Simply stop buying petroleum and use bio-based, then recycle and repeat! Why not?”
We are excited to share that our client, Channel Islands Aviation, has added another jet to their fleet!
Published by Noozhawk.
CI Jets Adds Falcon 7X Business Jet to Charter Fleet
CI Jets has announces the addition of a new luxury business jet, the 7X Falcon, to its fleet based at Camarillo Airport. The plane flies in and out of Santa Barbara Airport.
The Falcon 7X is the first heavy jet for CI Jets and is the only jet of its kind available for charter in the Southwestern United States, said Sarah Oberman Bartush, chief marketing officer and director of Business Development for CI Jets.
Starting immediately, CI Jets clients can take the Falcon 7X anywhere in the Americas, Canada and the Caribbean, with worldwide service coming in 2018, Bartush said.
Today, some 270 Falcon 7X aircraft are in service in 41 countries C1 Jets said. The plane is the most advanced large business jet in the skies with a flight range of 5,950 nautical miles, C1 Jets reports.
“The addition of this jet means CI Jets can provide service to clients looking to fly long distances non-stop, such as from here to New York City or Florida," Bartush said. "Once we launch worldwide service, clients will be able to go non-stop to Europe and many other international cities.”
The jet’s interior features a plush executive suite with three spacious lounge areas, 28 large windows, seating for 14 passengers, two beds, two restrooms, WiFi and international WiFi, Bartush said.
"Passengers enjoy a comfortable cabin pressure, climate controls that keep the temperature constant within one degree, humidified and refreshed air, and a quiet ride," C1 Jets said. A cabin attendant accompanies the flight.
The demand for aircraft charter flights is rising worldwide, with more businesses and individual travelers seeking to avoid the inconvenience of commercial airline travel, long waits and hassles dealing with airport security, C1 said.
"Flying by private jet charter is fast, convenient and flexible and passengers have more privacy. There are no lost suitcases or long lines," C1 said.
CI Jets serves communities from Malibu to Santa Barbara to Los Angeles, and routinely serves other airports such as Santa Barbara, Van Nuys and Santa Monica airports. CI Jets’ parent company, Channel Islands Aviation, was established in 1976 to fly private charter aircraft to the Channel Islands.
CI Jets said it also offers aircraft-management services such as crew selection; training and maintenance tracking; recruitment and hiring of crews; trip support and concierge services; flight planning; scheduling and cost control; regulatory compliance management; and financial services.
Published by the Ventura County Star.
Lowthorp Richards names Cristian Arrieta managing partner
OXNARD - The law office of Lowthorp, Richards, McMillan, Miller & Templeman announces that partner Cristian R. Arrieta has been named managing partner of the firm.
Arrieta takes the reins from Patrick T. Loughman, who served as managing partner for nearly a decade. Loughman will continue on as a partner with Lowthorp Richards.
Based in Oxnard for more than a century, Lowthorp Richards specializes in business, estate, family and injury law. The firm maintains the highest possible legal rating in the national attorney directory of Martindale-Hubbell.
Arrieta’s areas of expertise include trusts and estates, business and property law. A cum laude graduate of CSU Northridge with a bachelor’s degree in philosophy, he received his juris doctor from the California Western School of Law and was admitted to the State Bar of California in 2005.
Arrieta lives with his family live in Newbury Park and is active in his community, serving as a volunteer member of Women’s Economic Ventures as well as Senior Concerns in Thousand Oaks. Other philanthropic activities include his serving as past chairman of SCORE and past president of the Camarillo Breakfast Rotary Club. Arrieta was born and raised in Southern California. He also has lived in Lima, Peru, and is fluent in Spanish.
Published by the Paint Dealer.
Good for the Goose
Good for the Goose Over a half a century ago, a large airplane hangar in West Los Angeles housed the notorious Spruce Goose aircraft, Howard Hughes’ massive wooden flying boat that was airborne for only one short flight. Now, that historic hangar is being refurbished and protected using products by TEX•COTE®, a nationwide manufacturer of infrared heat reflective architectural coatings. The former Spruce Goose hangar, built by aircraft innovator Hughes in 1945 in Playa Vista, California, is being renovated for use as office space. The project’s architects were looking for an infrared heat reflective coating and a dark color that will last on the building and not fade, as well as provide energy savings. They chose Tex•Cote’s Reflect-Tec®, which will be applied to over 160,000 square feet of this historic metal building in a dark, rich color called Black Bean. Reflect-Tec is a field-applied Kynar resin system using infrared technology. It will be used to coat all the exterior metal surfaces including many of the original galvanized steel and aluminum surfaces from the 1940s. The Hughes H-4 Hercules, nicknamed the Spruce Goose, is now on public display at the Evergreen Aviation & Space Museum in McMinnville, Oregon. texcote.com
Published by Coatings World
TEX•COTE Product Coats Former Historic Hangar of Famed 'Spruce Goose' Howard Hughes Aircraft
Over a half a century ago, a large airplane hangar in West Los Angeles housed the notorious Spruce Goose aircraft, Howard Hughes’ massive wooden flying boat that was airborne for only one short flight. Now, that historic hangar is being refurbished and protected using products by TEX•COTE, a leading nationwide manufacturer of Infrared heat reflective architectural coatings.
The former Spruce Goose hangar that was built by aircraft innovator Howard Hughes in 1945 in Playa Vista, Calif., is being renovated for use as office space. The project’s architects were looking for an infrared heat reflective coating and a dark color that will last on the building and not fade, and provide energy savings. They chose TEX•COTE, which will be coating over 160,000 square feet of this historic metal building with its REFLECT-TEC® product in a dark, rich color called Black Bean. TEX•COTE, makes this black bean color over 320 percent more reflective than all of its competition in the same identical visual color. For this 160,000-square-foot project, it is being coated with REFLECT-TEC. Reflect-Tec is a field applied Kynar PVDF resin system using Infrared technology to coat all the exterior metal surfaces including many of the original galvanized steel and aluminum surfaces from the 1940s.
The Hughes Aircraft hangar that housed the Spruce Goose has been preserved as a historic structure in the up-and-coming neighborhood known today as Playa Vista. Located between Culver City and Marina Del Ray, the Playa Vista neighborhood was once the property of Hughes Aircraft and Howard Hughes, an eccentric billionaire aviation innovator, and is now home to many creative and technology companies.
The Hughes H-4 Hercules, nicknamed the Spruce Goose, was a prototype airlift flying boat that was supposed to be used during World War II but was not done in time. It made only one short flight, with Hughes as the pilot, in 1947 before the government-supported project was mothballed. The plane is now on public display at the Evergreen Aviation & Space Museum in McMinnville, Oregon.
TEX•COTE, also called Textured Coatings of America, Inc. was founded in 1961 in Los Angeles.
Congratulations to our client, Mitchell D. Rosenberg, for being named to New York Life Chairman's Cabinet.
By the Ventura County Star
Thousand Oaks agent named to New York Life Chairman’s Cabinet
Mitchell D. Rosenberg, of Thousand Oaks, has been named a member of the 2017 Chairman’s Cabinet of New York Life Insurance Co.
Members of the elite Chairman’s Cabinet are the top 50 highest-producing agents among New York Life’s elite sales force of more than 12,000 licensed agents, according to a news release from the company. Rosenberg has been a New York Life agent since 1986, and is associated with New York Life’s San Fernando Valley general office in Woodland Hills.
Rosenberg conducts business under MDR Insurance & Financial Services in Thousand Oaks, which is not owned or operated by New York Life Insurance Co. or its affiliates. He received his Chartered Life Underwriter, Chartered Financial Consultant and Master of Science in Financial Services Degree designations from the American College, Bryn Mawr, Pennsylvania, and his Certified Financial Planner designation from the College for Financial Planning in Denver. Rosenberg earned his Certified Public Accountant credentials working for Price Waterhouse & Company.
He graduated Phi Beta Kappa from the University of California at Berkeley Haas School of Business.
By The Santa Barbara Lawyer
Marketing Tips for Attorneys
Lawyers, like virtually all business professionals, must market their services to the public at large and to their peers. Keeping your name and work out there are vital to maintaining relevance and procuring new clients. Here are six things attorneys can do to promote themselves:
1. Write and issue press releases regularly. Press releases can announce awards you receive; new hires joining the firm; promotions; seminars at which you’re speaking or presenting; big court wins and interesting cases; and appointments of lawyers to boards or event chairs, to name just a few things. There’s always something to promote.
2. Speak publicly. Take the time to speak on interesting topics to service clubs such as Rotary and Kiwanis and on local news radio programs. Speaking engagement topics can cover any subject that is interesting or that the attorney is passionate about, such as a current event, a fascinating topic from history, or a personal hobby.
3. Attend your local county Bar Association and other industry-related events. Lawyers tend to refer cases to people they know and trust. Be seen and be social among your peers. If they don’t see you or hear from you, they won’t think of you when it comes time to referring business.
4. Establish yourself to the media as an expert on legal topics. This way, when a newsworthy U.S. Supreme Court ruling comes down and the local paper is seeking an “expert” attorney in the community for analysis, for instance, you are the go-to source. Do this by contacting news editors in advance and forming relationships with them. Similarly, opinion pieces can be written for the Los Angeles Daily Journal or other media; once published, they can be reprinted as a marketing tool and linked on your social media sites to further expand your reach.
5. Blog. Write a regular blog for your firm’s website that also can be used on social media. This helps keep your website fresh and interesting, and helps keep you relatable. And, if you don’t have a website, create one, and add a blog section as soon as possible. Then keep material on this link current. For blog material, look to your own expertise and to news and legal trade magazines for topics you can write about that are timely.
6. Create and send an email newsletter or quarterly e-blast. Keep your name and your firm’s news top of mind, with a regular digital newsletter. No need to reinvent the wheel for this; use material from your recent press releases and blog if still timely. If you’re keeping up on those, there should be plenty of content to repurpose into an email newsletter. Create a newsletter emailing list that may include current clients, past clients, peers, Bar Association leaders, local elected officials, city managers, local media and others in the legal community whom you wish to reach. And keep expanding the list over time.
Finally, if you’re stumped on how to do any of these things and lack media know-how, hire a local professional to help you. Save your expertise for the courtroom. Publicity is the gift that keeps on giving as long as you keep on sharing it!
Rinaldo S. Brutoco Wins Local U.N. Peace Prize
The United Nations Association (UNA) of Santa Barbara & Tri Counties has awarded its inaugural 2017 Santa Barbara Peace Prize to environmental leader Rinaldo S. Brutoco, founding president of the World Business Academy.
Started in 1947, the United Nations Association of Santa Barbara & Tri Counties is the oldest chapter in the nation.
The UNA has engaged locally with important global topics, such as the Fukushima nuclear disaster, youth in peril, climate change, and educating the community about human trafficking and the plight of refugees internationally.
To celebrate its 70th year, the UNA decided to honor contributions made by local people working toward a more peaceful world.
UNA created the Santa Barbara Peace Prize for nominees who live locally and have achieved measurable progress in creating peace in the world, advancing the cause of human rights internationally, and/or advancing the progress of developing nations.
UNA of Santa Barbara will honor Brutoco, of Santa Barbara, with its first Santa Barbara Peace Prize on United Nations Day, Tuesday, Oct. 24, at a 5:30 p.m. dinner at Moby Dick Restaurant on Stearns Wharf. Tickets may be purchased at unasb.org.
“In this first year of the Santa Barbara UNA Peace Prize, the United Nations Association of Santa Barbara received excellent nominations that were very impressive in terms of the breadth and scale of accomplishments worldwide by people in our community," said Barbara Gaughen-Muller, president.
"Google Rinaldo S. Brutoco, and you’ll be stunned by what he’s accomplished,” she said.
Brutoco is the founding president of the World Business Academy, a Santa Barbara-based think tank, now in its 30th year.
World Business Academy addresses climate change and advocates for sustainable energy use and other timely environmental issues by working to elevate the consciousness of people in the business community and urge them to use their power and influence to take responsibility for the environment.
Jerry Brown, director of the academy’s Beyond Nuclear Energy Initiative, nominated Brutoco, calling him a visionary leader who inspires cooperation for the common good.
Among his accomplishments, Brutoco has served on the board of directors of nonprofits including: the Gorbachev Foundation, Institute of Transpersonal Psychology, State of the World Forum, Omega Point Institute and National Peace Academy.
Brutoco is also co-author of Profiles in Power: The Anti-Nuclear Movement and the Dawn of the Solar Age (1997) and Freedom from Mid-East Oil (2007).
Brutoco played a key role in helping establish and grow the National Peace Academy, which is an affiliate of the George Mason University School for Conflict Analysis and Resolution.
Brutoco also serves on the Permanent Drafting Committee for the Geneva-based group that is developing A Global Bill of Rights (www.uniteforrights.org), appointed in 2017. He was the founding chairman of Unstoppable, a nonprofit humanitarian organization that has built schools and provided clean drinking water for some 10,000 African children and their parents.
Brutoco’s other accomplishments, awards and honors:
Recipient, Congressional Commendation, 2010, for humanitarian service and outstanding contribution to the culture of peace.
Recipient, Ellis Island Medal, 2017, for lifetime achievements as an immigrant himself to the U.S.
Recipient, Citizens for Peaceful Resolutions, Earth Charter Award, 2008, for his “commitment to ecological integrity.”
Co-founder, JUST Capital. JUST Capital annually surveys the American people to find out what they value most when it comes to corporate behavior and then ranks the 1,000 largest publicly-traded corporations based on the priorities Americans share.
President and/or board member, Chopra Foundation, 2013-present.