By: Helena Stanley
As social media platforms continue to take the world by storm, expanding their fan bases and continually introducing new apps and features to allow people to remain connected, companies must attempt to keep up. Amid the Coronavirus pandemic, where working from home has become the norm, social media plays a more important role than ever for companies. As a result, it is incredibly important to keep your company’s social media up to date in order to continue to reach current and new clients. Here are some tips to make the most of your social media platforms throughout Covid-19 and beyond:
Post Regularly
Make a schedule of when you plan to post, but be careful not to flood your followers with content every hour because no one wants to feel constantly accosted by information. Instead, make a schedule of what you will post each week and when, allowing yourself to get into a routine. By having your followers see content from your company every day or every other day, you are reminding them that your company is there for them, and they will think of your services the next time they need them. In addition, if you choose to post more than once in a day, make use of Facebook and Instagram “Stories”, which allow viewers to take a quick glance at what you are currently doing.
Make Your Posts Eye-Catching
If your posts are too wordy or the quality of the photo is poor, chances are your followers may not think highly of your platform. A string of drab posts can cause followers to become disinterested and potentially unfollow, so use colors that pop, take high-quality photos, and edit your posts so your feed looks cohesive. By constantly creating original content, your followers are more inclined to be engaged and continue to follow your company.
Keep Your Profile Updated
This is important because without a complete profile, clients may not trust that your social media is your official account. Plus, adding links to your website, a direct phone number, or email address makes it much easier for clients to get in touch quickly after reviewing your social media account.
Use Relevant Hashtags
Whether or not you decide to use hashtags for your company’s posts, it is necessary to use hashtags that are relevant to what you are posting about. Otherwise, your company runs the risk of being shadow banned (when a social media platform blocks a post from being seen by others due to a hashtag that is unrelated to the post). Therefore, using hashtags related to the post and industry are important, so that clients will continue to see your posts.
Connect with Followers
If your followers interact with your post by commenting, liking, or reposting it, then it is a smart decision to follow up with them by responding or thanking them for their support. Keeping your followers engaged and creating a relationship with them creates loyalty between your clients and your company.