By Alexandra Kutcher

If I told you that radio is the current number one media in the world, you probably wouldn’t believe me. Yes, this is a fairly difficult concept to wrap your mind around, especially if you’re in a “younger generation.” It's true; radio even beats any social media channel such as Facebook, Instagram, or LinkedIn.

Let’s think about this for a minute … chances are, if you’re reading this, you live in the United States. You’ve got a TV, you’ve got a smartphone. Take into consideration the rest of the world, though. Many people have access to none of these tools, and a radio is their only source of news. Because the larger part of this vast world does not have the same access or connectedness to television and Internet, this statement stands true: Radio is the number one media in the world.

Although radio may not be number one in all markets, it still is a surprisingly effective tool, specifically for retailers. The ROI for radio advertising is quite high. In other words, for those whose ideal clients listen to radio, radio advertising is actually quite cost effective. Part of this may be due to the fact that radio ads are much less expensive than other forms of media, specifically television, but the numbers still stand: Radio is the current number one media in the world, and is effective in driving sales. 

So don't forget to consider radio when strategizing publicity! Radio is not only popular and accessible worldwide, it gets results.