By Jennifer Goddard Combs
It doesn’t take long to lose trust.
Think about your favorite restaurant. It’s your favorite because yes, the food is delicious, but also because it’s reliable, consistent, and you always get great service.
Then comes that night. The recipes have changed, the dishes are lackluster, and the staff seems to not realize you’re there.
You wonder if you’ll ever go back.
In a market with seemingly endless options, having a single bad experience can drive away a customer – and it can be hard to win them back. That’s why when it comes to seeking attention for your unique offering, you want to put your trust in a professional who has delivered and shown results every time.
No machine can replace the touch of an experienced professional, who knows how to reach just the right person, with the individual approach that benefits every interaction. Each word matters; the time you have to capture someone’s attention can be mere seconds.
It’s worth asking yourself whether it’s worth putting something so important in the hands of a machine.
The business community is abuzz with the potential of artificial intelligence, especially ChatGPT, the AI-generated chatbot that can seemingly do it all. But before you ask ChatGPT to write that press release, it’s important to think about how much is at stake. That “free and easy” chatbot experience could wind up costing more than it’s worth.
Consider the case of Sports Illustrated, once the envy of other magazines, with its in-depth writing, hard-hitting investigations, and incomparable photography. Then late last year, SI was found to have been using AI without disclosing it.
Another once thriving tech outlet, CNET, was also found to have used AI. In addition to AI providing erroneous information, other reporters also found instances where it appeared to be plagiarizing other writers.
Just like that, two media outlets that has once dominated the sports and tech sectors had people asking: “Can I trust what they write?”
ChatGPT’s own website notes its limitations, that it “sometimes writes plausible-sounding but incorrect or nonsensical answers.”
A business has too much to lose when it comes to making sure the world knows about its accomplishments. Too much blood, sweat, and tears has gone into getting where you are.
In an age of rapidly growing technology, there remains no substitute for someone who knows people, who knows markets, and who can deliver the personal and unique touch your work deserves. Every single time.
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