What makes this press release stand out? Excellent quotes.

Typically, you do not want to start press releases with a quote, but here, we weave them in to add extra sparkle.

Notice two specific things:

  1. The quotes are from two different people. Having multiple speakers is more powerful than having several quotes from the same person.
  2. The quotes are separated by a paragraph of text — a mini break to explain how expanding the board impacts the organization. You want to avoid, if possible, listing quotes one after another, with the exception of breaking up a long quote by one person (see below).

EXAMPLE:

"Quote," said person A.

Text.

"Quote," said person B.

EXCEPTION:

"Quote," said person A. "Quote."

"Quote," person A added.

Next time you draft a marketing piece for your company, consider adding sparkle through quotes.


Ambrecht associate newest member of Santa Barbara Chamber Orchestra expanded board

 Catherine Karayan Wilbur

Catherine Karayan Wilbur

Catherine Karayan Wilbur, attorney at Ambrecht & Associates law firm in Montecito, recently joined the Board of Directors of the Santa Barbara Chamber Orchestra.

As a planned giving specialist, Ms. Wilbur will act as board secretary and spearhead the new Legacy League Endowment Committee, according to Kevin Marvin, the Chamber Orchestra’s executive director.

“We are excited and honored to welcome Catherine to our board,” Mr. Marvin said. “Her energy and talent in estate planning will certainly benefit our organization.”

Expanding the Board of Directors is part of a larger effort to strengthen and revitalize the chamber orchestra, which has performed well-known classical repertoire and hosted world-class soloists since 1978.

“As a lover of classical music, I am delighted to be able to give back to the community through the arts by my involvement with the chamber orchestra,” Ms. Wilbur said. “I hope this will be a long and beneficial relationship.”

Ms. Wilbur specializes in complex tax and estate planning issues, international estate planning issues, estate and gift tax controversy matters and estate and trust administration matters. Before joining Ambrecht & Associates, she clerked for the Honorable Kathleen Kerrigan at the United States Tax Court in Washington, D.C.

A native of Southern California, Ms. Wilbur earned her Bachelor of Arts degree in classics at Washington University in St. Louis. She then went on to earn her Juris Doctor from the University of Southern California, Gould School of Law and her LL.M. (Masters in Law) in Taxation from New York University School of Law. Ms. Wilbur is admitted to the California State Bar.

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The Santa Barbara Chamber Orchestra strives to maintain the highest artistic quality possible, produce the finest music heard in Santa Barbara and perform well-known repertoire as well as music written in this century. Conducted by Heiichiro Ohyama, the Chamber Orchestra was founded in 1978 by then-conducting student Jeffrey Evans. Current and past SBCO musicians perform with the New York Philharmonic, Los Angeles Philharmonic, Los Angeles Opera, Pacific Symphony, Saint Louis Symphony and Santa Barbara Symphony. For more information, visit www.sbco.org.

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