What is public relations?
Think of PR as free advertising and you’ll start to get the idea. It’s known as “earned” or “free” media, as opposed to “paid” media, i.e. advertising.
Advertising agencies can guarantee exposure, since it’s paid for, but the loftier goal of a PR agency is to help clients create socially relevant actions to earn that good exposure, on websites, TV and radio and in newspapers and magazines.
While advertising is generally seen as self-serving, public relations-driven news stories in print media, appearances on broadcast media and positive mentions on social media all provide a third-party validation that tends to be viewed more favorably.
What is reputation management?
Reputation management is the monitoring and reporting of public mentions about a company or person and any responses to those mentions.
Reputation management is an evolving public relations field that has grown exponentially in the internet age. Online reputation management (ORM) is a particularly vast and complex area of modern marketing.
With the proliferation of Google, Yelp and other digital review media, online reputation management has risen rapidly to a necessary art form and an increasingly important niche.
And it goes way beyond Yelp. Think how vast is the Internet and consider all the places that mentions can turn up – from digital media to online forums to product review sites to Twitter, Facebook and Instagram … and the list goes on and on. More and more, companies are making it their business to know how they’re being mentioned and perceived on the World Wide Web.
Why choose The Goddard Company?
With more than 20 years of experience and relationships with local, regional, and national reporters and editors, Jennifer Goddard Combs and her team know how to get clients placed in the media at the right time, in the right place.
With a reputation of integrity, the goddard company enjoys strong working relationships with influential members of all media. The company’s excellent contacts ensure properly aimed press releases resulting in consistent news coverage.
Consequently, successful public relations campaigns spearheaded by the goddard company have grown clients’ businesses by 20 percent.
Sound good? Why not book your complimentary, one-hour consultation by calling Jennifer at 805-565-3990 or by emailing jennifer@thegoddardcompany.com.
Hear what President Jennifer Goddard Combs has to say about a few of the many complex parts of PR and publicity…
Via Apple Podcasts: Don't Feed the Dragon with Jennifer Goddard, The Goddard Company Public Relations & Marketing presented by The Social Spice Podcast.