Traditional Media is the Perfect Complement to Social Media

By Charlotte Cheek

Today’s technology has put a strong emphasis on 140 characters or fewer, a square image, and sharing with your closest 500+ Facebook friends, and less of an emphasis on the old fashioned black & white newspaper at your front doorstep every morning. Many might contend that long gone are the days of paperboys and traditional media, as social media and online sources steal newspaper and magazine readers, radio listeners, and television viewers.

But what if I told you that the world is a big enough place for all types of medias?

Well it’s true. In fact, they cannot only coexist, but they complement one another too.

For example, say your charity event just showed up on the TV news. If you want to have it seen repeatedly, you can take it to social media and more people will see it. Publicity is the gift that keeps on giving – as long as you keep on giving it. By sharing traditional media (TV, newspapers, magazines, or radio) on Facebook, Twitter, LinkedIn, and even Instagram…the number of views rises higher and higher.

Did your business just show up on the front page of the newspaper? Copy and paste it on social media. Instead of all your posts coming directly from you, a third party will validate what you are doing for your community. Sharing traditional media on social media gives a variety of content that keeps things interesting.

An article or news clip is dead in the water after it has aired or been printed, unless you take matters into your own hand and share.

Don’t forget the newspapers, magazines, TV, or radio because they only will help your business!

The Latest and Greatest in Social Media? Instagram!

 

By Alexandra Kutcher

Picture this

How many times a day do you scroll through endless news feeds? Probably more than you have time for, thus, the rapid-fire scanning scroll.

Where’s your voice – your company’s voice – in all of this? You know how you handle your social media intake. What about everyone else? You may rightly assume that most handle their news feeds the same way that you do: rapidly, quickly, hurriedly, briefly …

So, how do you get people to pay attention?

The short answer? Instagram.

Why? People use Instagram to look at photos. It’s a medium that draws people in more so than, say, Facebook because we are a visual breed. We want to look at things.

Attention

No one has it anymore.  Not a very long span of it, at least. Who has time to read a three-paragraph Facebook status on your all-star husband re-staining the deck and how your 3-year-old helped, all the while learning Latin?

Be seen not heard

Post a photo and blurb, and you are much more likely to engage and capture attention.

Scroll, scroll, scroll … something about the deli down the street … scroll, scroll, scroll … bad hairdresser something something … scroll, scroll, scroll … oh, what? I didn’t know they were remodeling. Gorgeous counter top! Is that concrete?

Like and comment: “Looks amazing, Jeannine! What’s the counter top made of? I’ve never seen anything like it!”

Jeannine posted a picture on Instagram and shared it on all her social media. She stood out. She posted an eye-catching photo in a unique format – square shaped with a dream-like edit.

Using photos to connect and grow your business allows the public to relate on an individual level.

On a personal note

If you don’t use Instagram, start now. Share those photos on all your social media outlets.

Don’t just talk about what you’re doing – show it. Customers, clients, and fans will see much more than just your brand. Post photos from your office. Post around holidays. Post with clients. Anything!

People will see themselves on your page, get excited, and share on their social media. This grows your following! Others will see friends, people, and places they recognize, and connect on a personal level.

And, they’ll want to be part of it. All because of Instagram.