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PR

Traditional Media is the Perfect Complement to Social Media

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Traditional Media is the Perfect Complement to Social Media

By Charlotte Cheek

Today’s technology has put a strong emphasis on 140 characters or fewer, a square image, and sharing with your closest 500+ Facebook friends, and less of an emphasis on the old fashioned black & white newspaper at your front doorstep every morning. Many might contend that long gone are the days of paperboys and traditional media, as social media and online sources steal newspaper and magazine readers, radio listeners, and television viewers.

But what if I told you that the world is a big enough place for all types of medias?

Well it’s true. In fact, they cannot only coexist, but they complement one another too.

For example, say your charity event just showed up on the TV news. If you want to have it seen repeatedly, you can take it to social media and more people will see it. Publicity is the gift that keeps on giving – as long as you keep on giving it. By sharing traditional media (TV, newspapers, magazines, or radio) on Facebook, Twitter, LinkedIn, and even Instagram…the number of views rises higher and higher.

Did your business just show up on the front page of the newspaper? Copy and paste it on social media. Instead of all your posts coming directly from you, a third party will validate what you are doing for your community. Sharing traditional media on social media gives a variety of content that keeps things interesting.

An article or news clip is dead in the water after it has aired or been printed, unless you take matters into your own hand and share.

Don’t forget the newspapers, magazines, TV, or radio because they only will help your business!

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Speak, don't sell

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Speak, don't sell

By Charlotte Cheek

So, you have a speaking engagement! Good for you, but now, what do you say?

Your first instinct may be to get up in front of the room and talk about your spectacular business. It may seem easy to talk about the work you are passionate about and know inside and out. You may try and entice your audience to hire you or buy your products. But think before you act!

CEO of Yahoo, Marissa Mayer, is a well sought after speaker in the United States. Recently, she delivered the keynote address at the 2014 International Consumer Electronics Show in Las Vegas, Nevada.

CEO of Yahoo, Marissa Mayer, is a well sought after speaker in the United States. Recently, she delivered the keynote address at the 2014 International Consumer Electronics Show in Las Vegas, Nevada.

In today’s world, we are overwhelmed with advertisements. According to the American Association of Advertising Agencies, the average American encounters approximately 560 ads per day.* So, the people voluntarily coming to your speaking engagement are not going to want to add your 25-minute-to-hour-long advertisement to their daily list of ads. Your voice may be lost in the noise of endless ads.

Fifty percent of a sale is being in front of the room. So, get up there and be passionate, but don’t sell. The sale will come on its own without a glorified in-person commercial.

Your New Goals while speaking, besides selling:

  • Be Passionate – Talk about a hobby you are passionate about or something you have learned in your career that can help the audience. If you are passionate and interested in the topic, you will be much more likely to be interesting. You can keep an audience engaged and they may even learn a few things, which leads us to our next goal...
  • Be an Expert – Gain credibility with your audience by knowing your stuff. The audience will trust you more when they can tell that you are knowledgeable, which can lead to them trusting you in your field of expertise (aka your job).

So what are you passionate about? Wine, animals, social media, or art? The possibilities are endless and people will want to listen!

*https://ams.aaaa.org/eweb/upload/faqs/adexposures.pdf

 

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Bill Gates & Donald Trump

What do they have in common? The power of public relations!

These two names are known far and wide, and they’re known as successful, wealthy businessmen. Both Gates and Trump used PR to gain public awareness of who they are, and although their names and faces are established, they continue to work with PR reps to make sure people know what they’re doing, and ensure that the right things are being said. 

These men are obviously extreme examples of how powerful PR can be. However, PR is something that every person who wants a well-known business needs, in order to gain public awareness of his or her name and brand. Who knows? With the right PR rep, you could be on your way to owning the next Trump Tower!

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