By Alexandra Kutcher
Picture this
How many times a day do you scroll through endless news feeds? Probably more than you have time for, thus, the rapid-fire scanning scroll.
Where’s your voice – your company’s voice – in all of this? You know how you handle your social media intake. What about everyone else? You may rightly assume that most handle their news feeds the same way that you do: rapidly, quickly, hurriedly, briefly …
So, how do you get people to pay attention?
The short answer? Instagram.
Why? People use Instagram to look at photos. It’s a medium that draws people in more so than, say, Facebook because we are a visual breed. We want to look at things.
Attention
No one has it anymore. Not a very long span of it, at least. Who has time to read a three-paragraph Facebook status on your all-star husband re-staining the deck and how your 3-year-old helped, all the while learning Latin?
Be seen not heard
Post a photo and blurb, and you are much more likely to engage and capture attention.
Scroll, scroll, scroll … something about the deli down the street … scroll, scroll, scroll … bad hairdresser something something … scroll, scroll, scroll … oh, what? I didn’t know they were remodeling. Gorgeous counter top! Is that concrete?
Like and comment: “Looks amazing, Jeannine! What’s the counter top made of? I’ve never seen anything like it!”
Jeannine posted a picture on Instagram and shared it on all her social media. She stood out. She posted an eye-catching photo in a unique format – square shaped with a dream-like edit.
Using photos to connect and grow your business allows the public to relate on an individual level.
On a personal note
If you don’t use Instagram, start now. Share those photos on all your social media outlets.
Don’t just talk about what you’re doing – show it. Customers, clients, and fans will see much more than just your brand. Post photos from your office. Post around holidays. Post with clients. Anything!
People will see themselves on your page, get excited, and share on their social media. This grows your following! Others will see friends, people, and places they recognize, and connect on a personal level.
And, they’ll want to be part of it. All because of Instagram.