When a family-owned business is having an anniversary, it's a double-whammy. Since both the "family-owned" portion and the "anniversary" portion are newsworthy, be sure to emphasize both in the press release (notice the first sentence of this press release).
After talking with Sasha Ablitt for only a few minutes, it is clear she cares deeply about providing her clients with the best dry cleaning service possible.
Even though the news "hook" is the 30th anniversary, the story is Sasha's passion in carrying on the family business—that is why we spent time in paragraph three showing the depth of Sasha's family legacy.
Also, remember to include a quote (here are a couple tips) like we did in paragraph five.
Here's to another 30 years, Ablitt's!
Ablitt’s Fine Cleaners turns 30
Sasha Ablitt
Ablitt’s Fine Cleaners and Launderers is celebrating 30 years as a Santa Barbara family-owned business.
Founded in 1984 by Neil and Sue Ablitt, Ablitt’s Fine Cleaners started with a boiler, a flatwork ironer and a vintage dry-cleaning machine. From there, the business has grown to now more than 30 employees, with their signature pick-up and delivery service reaching from Carpinteria to the Santa Ynez Valley.
For the Ablitt family, high-quality dry cleaning is a family legacy. Neil Ablitt’s parents first met working at the dry cleaners owned by his maternal grandfather. After his parents were married, they started their own dry cleaning business in the same building where Ablitt’s Fine Cleaners now operates. After living in Mexico and Canada for a decade, Mr. Ablitt brought his family back to Santa Barbara and started Ablitt’s Fine Cleaners in 1984. His daughter, Sasha Ablitt now owns and operates the business.
In total, the Ablitt family has been in the dry cleaning industry for more than 100 years.
“It has been wonderfully rewarding managing the business I watched my parents build when I was growing up,” said Sasha Ablitt. “Dry cleaning is so much more than doing a load of laundry. Every day, I want to grow the legacy left by my parents and grandparents.”
In addition to traditional dry cleaning services, Ablitt’s Fine Cleaners offers a Concierge Service that provides free pickup and delivery; specialized cleaning for household linens, expert wedding dress cleaning and preservation, bedspreads and sofa covers; leather and suede care; expert alterations.
For more information, visit www.ablitts.com.
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Founded in 1984, Ablitt’s Fine Cleaners and Launderers specializes in all dry cleaning services, including shirts, linens, wedding dresses and more. Ablitt’s is located at 14 West Gutierrez Street in downtown Santa Barbara. For more information, visit www.ablitts.com.